We’re Europe’s fastest-growing lingerie brand in 19 countries with state-of-the-art webshops and over 900 stores acting as digital hubs. Our customers (Sheroes) are attracted by our distinct product and brand handwriting, continual new collections, and targeted sub-brands. We aim to appeal to all women irrespective of age, culture, body shape, taste, or budget. All this is delivered via an inspiring and rewarding shopping experience – whatever the channel. As we look forward with a renewed strategy for post-Covid digital acceleration, we remain confident and ambitious to grow our brand, people, and business. Having invested in digital, store experience, and people training throughout the 2010s, we’re in good shape as we take the next steps in our brand journey.