Seamless omni-channel shopping experiences
Europe is currently our main market and, across this continent, the most significant growth in wider retail is being driven by digital commerce. Although we continue to deliver outstanding physical store results, it is digital that significantly contributes to our sales and EBITDAI growth. Our Shero’s need and want for the right product, in the right place at the right time and price, has not changed. What has and is continuing to change is the way our Sheroes shop: we give them more ways to be inspired, more channels to choose from and more shopping journey choices – these journeys are often enhanced by rapidly emerging location and personalised push/pull communications. Our simple goal of allowing customers to shop the way they want, when they want, means a potentially and increasingly complex operating model. Our challenge is to make this simplify and maximise the opportunities that digital retailing is providing.