We entice customers into our stores with an attractive concept and elevate their experience with personal service from our staff. Because many customers browse the internet before they come to our stores, we see they are better informed and have a better understanding of what they are looking for. This gives us the opportunity to increase our conversion rates and average basket values. Our omni-channel services also help us to drive traffic back into our stores, as our customers often pick up their parcels, collect a reserved order, or return online orders at one of our stores. To capitalise on these visitors, our experienced staff are trained to upsell, resulting in a positive effect on our average basket value. This increased conversion and average basket value enables us to realise healthy like-for-like sales growth in our stores, creating a strong base for further expansion. In turn, a strong cover of stores providing order in store drives traffic to our webshop, leading to the exposure and growth of our online platform, alongside our offline platform.