Hunkemöller’s strategy is focused on creating a highly inspiring, design-led, omni-channel shopping experience that is inclusive and accessible to all customers. The “Shero” marketing strategy and “My Hunkemöller” loyalty member programme are central to this strategy.
At the heart of our brand is the belief we can create a highly inspiring, brand-led experience that is inclusive and accessible to all. We believe a sustainable business can grow by continually listening and responding to its customers. Hunkemöller has a passion for design and quality, and we deliver an inspiring experience every day to our customers around the globe, our Sheroes. This fictional persona, “Shero”, represents our core target customer and serves as a tool to deliver customised communications and services to our customers. We use a multi-channel marketing strategy with a differentiated media mix that includes TV, social media, PR events, e-mail, outdoor media and mobile applications, adapted to local markets, with a focus on the right channel on the right device at the right moment for the right person.