On Monday the 5th of March Hunkemöller introduced their first click & buy fashion show in the Afas live in Amsterdam. The fashion show was hosted by Doutzen Kroes and CEO Philip Mountford in presence of press, influencers and invitees.

The show was live broadcasted worldwide yesterday on the social media channels of Hunkemöller where the products were shown underneath the livestream. Customers were given the opportunity to add these to their wish list so that they could directly after the show purchase their favorite items. It is the first time that Hunkemöller is broadcasting the fashion show live. This makes it no longer exclusive and also gives customers the opportunity to enjoy the show. The click & buy video went online today which means that customers can now also see the fashion show and buy the items from it.

Click & buy is the latest trend in fashion when it comes to presenting the latest collections. Where customers had to wait a long time before the desired lingerie set or swimwear item was available, Hunkemöller now makes those items available that you could see on the fashion show and buy them today online.

The main theme of the show was a tribute to all women and women empowerment. The collection contained powerful lingerie with cut outs, straps, high necklines and the use of lace and embroideries. Not only lingerie, but also nightwear and swimwear featured in the fashion show. The color pallet included green, black, red, white, pastels such as pale pink and blue, but also metallic were mixed into different looks.