On March 10 the catwalk was Hunkemöller’s as the lingerie brand showed their newest collection via a livestream. It was an inspiring show where models such as Loiza Lamers, Fine Bauer, Lidia Santos and Manny Willie owned the stage.
An interpretation of modern women, floral elements, inspired by art
The simplicity and bright colours of Andy Warhol’s famous hibiscus artworks translate in playfully embroidered lace. Georgia o’Keeffe’s dreamy white rose reflects in a transparent ruffled chiffon. Modern bonding details bring the edge, inspired by Robert Mapplethorpe’s sexy black and white shots of a Lily. And let’s not forget about one of the frontrunners in emancipation and female empowerment, Frida Kahlo, whose evocative flowers are an instant mood up-lifter.
“Women are a combination of all of the above, the best of all worlds. With this collection Hunkemöller wants to bring out the best in every one of them, boost their self-confidence and to empower them,” says CEO Philip Mountford.
The materials used range from laces, guipures, embroideries, motifs, satin, chiffon, tulle, grosgrain ribbons and lots of stones.
As for the runway show, major inspiration came from Beyonce’s girl gang and message of unity in her ‘Spirit’ video. The show was divided into three acts: Harmony, Bravery and Unity, each of them representing different messages within inclusivity and sisterhood. Loiza Lamers, Manny Willie, Lidia Santos and Fine Bauer united together to stride for Hunkemöller’s brand vision: designing lingerie for every woman, no matter what shape or size, with the best fit.
Watch & Shop via: www.hunkemoller.com