Time To Be Seen

Hunkemöller’s 2021 collection launch takes their famous yearly catwalk show into a runway-inspired film themed ‘Time to be seen’, It explores women’s’ deepest daring fantasies and celebrates their freedom to create their own dreams— through four beautifully crafted worlds.

  • Pushing the boundaries in showmanship while getting creative in COVID times and thinking digital first, the usual Hunkemöller catwalk is transformed into one big filmic runway.
  • Four stunning worlds come together, celebrating female empowerment, confidence, fun times, and the freedom to express yourself.
  • The new collection features diverse styles, colours and materials; those stylish feminine touches that frame every woman out there as only Hunkemöller can do.
  • In-line with their inclusive and diverse values, everything has been designed for all shapes and sizes, from XS to XXL. Limited editions are immediately available online after the show airs.

 The show delves into four stunning sides of the modern woman
The show, which aired on the 23rd March 20.00h CET, was shot at Beurs van Berlage in Amsterdam taking into account all COVID required measurements. It features four elaborate sets that explore the different yet complementary worlds of the modern woman and her fantasies. This ranges from Premium Lounge’s gorgeous lacy numbers to the bright snappy confidence of their younger P.O.P – Power of Positivity – audiences and everyone in-between. The richness and creativity in styles and influences, seen throughout collections, are perfectly captured in this film.

Watch & Shop via: www.hunkemoller.com 

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