Meet the young womxn who are part of a new generation shaping their world. They’ll put apathy to shame, think positivity is a way of life, and will change the world in their own unique way.

As part of their latest collection launch, aimed at a younger and totally different generation, Hunkemöller spoke to a range of womxn about what positivity means to them and what makes them tick. The collection is called, P.O.P, Power of Positivity. The womxn also feature in the P.O.P campaign, which will launch online and in selected stores February 15th.

The P.O.P collection consists of well-designed shapely classics and casualwear, made from recycled nylon and cotton sourced more sustainably through the Better Cotton Initiative (BCI). It uses fully recycled labels and hangtags with biodegrable and recycled polybags. P.O.P focusses on a younger generation for the first time so will come with a student discount. In the collection, you’ll find fashionable high cut high leg silhouettes, new short lengths/shapes and high-waisted, oversized joggers, alongside bright sweaters. All in a mixture of Bright White, Lavendulan, Kentucky Blue, Dark Denim and Caviar shades in the first drop, and swapping the blue tones for a fresh Cream Yellow in the second. With an inspiring, energetic burst of ‘think positive’ life attitude P.O.P embraces self-love, diversity and conscious health. The world under this generation’s rule will share a forward-thinking attitude, see and  live with a smile, while thriving on the fun side of life. Watch out world!

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