Hunkemöller, Europe’s fastest growing lingerie brand, has won the Global Selligent Favorites Award 2020. An amazing accomplishment for the Hunkemöller CRM team who utilized Selligent Marketing Cloud to streamline communications and develop smarter audience segmentations based on customer data – all while boosting engagement and revenue through its digital platforms.
Hunkemöller leveraged Selligent’s AI-powered Smart Content capabilities to improve targeting, drive conversion, and better understand customers for improved long-term customer journeys. The strategy drove 54% lift in revenue, 61% boost in orders, a 44% click-through rate and 23% email open rate.
Selligent Marketing Cloud (Selligent), an intelligent omnichannel marketing cloud platform, handed out the awards during a digital ceremony attended by clients and partners around the world. Celebrating excellence in digital marketing, the awards recognize brands for delivering seamless omnichannel marketing and data-powered experiences that meet the evolving needs of consumers today.