News Items2019-08-15T08:47:36+00:00





Hunkemöller to open stores in Switzerland

Following the successful launch of the Swiss Hunkemöller online store in September 2016, it's now the perfect moment to open more stores and win over the Swiss market. The first store is expected to open in mid-October 2017. Hunkemöller hopes that this opening will give them a national reach in the country. Though Switzerland is often considered a relatively small market, its consumers’ high spending power actually makes it one of Europe's most stable and affluent markets. Research has shown that Hunkemöller has huge brand familiarity on the Swiss market, with positive feedback from consumers about the store concepts [...]

Hunkemöller opens first HKMX Sportswear store in Berlin

After a four-week trial period, Hunkemöller opened the first HKMX sportswear store in Berlin on the 29th April. Click for more information on the store. The store is designed as a ‘concept store’ and is located on Rosenthaler Straße 50 in Mitte, one of the Berlin's boroughs. The store reflects the latest trends in interior design to give customers the perfect shopping experience. Hunkemöller's CEO Philip Mountford explains, ‘HKMX has seen rapid development over the past two and a half years. In 2016, it achieved a turnover of 20 million EUR.  As part of our strategic plan, we [...]

Hunkemöller opens flagship store in Kalverstraat

On Valentine's Day, Northern Europe's top lingerie brand Hunkemöller will be opening a new flagship store. Located on one of Amsterdam’s shopping thoroughfares, Kalverstraat, the store covers 430 m2 spread over three levels, one of which has an ‘experience’ fitting room. This stellar addition to the Hunkemöller brand boasts a whole load of new features, including a specially designed ‘social media wall’ with a built-in camera, encouraging shoppers to take photos as they browse and share a special moment. The ground floor features the eye-catching perfume bar, the limited-edition designer collections, and a gorgeous line of health products. The [...]


Hunkemöller’s Valentine’s collection is almost too hot to handle!

Make it a special Valentine’s Day for yourself, your boyfriend or… Oh boy how Hunkemöller will surprise you this Valentine’s Day! This time it is all about new ways to flirt, seduce and embrace your sensual self. Single? Spoil yourself with something beautiful to empower the tiger within you! Are you ready to discover our wildest Valentine’s collection yet? For this special day and beyond, we added some naughtiness through our special Private Valentine’s styles…We dreamt up fantasies of novelty & total tease, from cheekily placed sequined hearts to playful whips and paddles. […]

Dance your way into the new year with the latest DK 1985 Sports collection!

New sportswear collection Doutzen Kroes for Hunkemöller The latest DK 1985 collection is here and once again it’s a real showcase of both Doutzen’s personality and her love of mixing and matching her workouts. Fusing influences from modern dance and ballet with sports and high intensity training, the collection is body conscious whilst allowing you to move freely, whatever workout you’re doing. As ever, the collection has been put together to create fashionable, athleisure styles that can be worn alone but can also be combined for layered looks. […]

Feel strong, feminine and cool in the new HKMX sportswear collection by Hunkemöller

Whether your new year goal is discovering your inner sporty or just to have more relaxing moments with friends, the new HKMX sportswear collection by Hunkemöller offers an amazing range of powerful, fashionable, confidence-boosting looks that are perfect for all those occasions. This season’s HKMX collection fuses femininity and sophistication to create a collection that offers the perfect mix of innovative sports and athleisure looks. A combination of body fitted, and loose fit styles that come in both soft tones in combination with deep black and heavy pink. […]