In Spring 2018 the second edition of the Hunkemöller Blogger Awards took place in Spain. Hunkemöller nominated 19 girls and divided them over three different categories: Lingerie, Sports and Swimwear. For 1,5 week the nominated bloggers had the chance to get as many votes as possible by promoting themselves via a blog post about their Hunkemöller nomination and through their social media channels.
The prize? To be named Best Blogger of 2018 and to win:
- A city trip with a friend to Amsterdam (Lingerie), Berlin (Sports) or Mallorca (Swimwear) to visit and report on the local Hunkemöller store
- A Hunkemöller gift card worth €250,-
- The chance to become Hunkemöller Ambassador
In the end the 3 winners were elected 50% by public votes via the voting tool on the Hunkemöller website and 50% by a professional jury. The jury consisted of Belén Colino from online Fashion magazine Trendencias.es, Laura Asín, responsible of Marketing & Social Media for Hunkemöller Spain and Laura González from @lulandco, influencer and Spanish Hunkemöller ambassador.
On the 5th of April, the winners were announced on an exclusive Hunkemöller event in Madrid. In a fashionable Hunkemöller setting with 90s chic theme, guests were entertained by a Hunkemöller design presentation, bites & drinks, a 90s DJ and goodie bags before the Jury proudly announced the following three winners: